The transparency obligations under Article 50 of the AI Act became applicable

From 2 August 2026 the transparency obligations under Article 50 of the AI Act apply. Providers must design and develop AI systems intended to interact directly with people so that the person concerned knows they are dealing with AI, unless this is obvious (paragraph 1), and must mark the outputs of AI systems generating synthetic audio, image, video or text in a machine-readable format and make them detectable as artificially generated or manipulated (paragraph 2). Deployers must inform people exposed to emotion recognition or biometric categorisation systems (paragraph 3) and disclose that content is a deep fake, or that text published to inform the public on matters of public interest was AI-generated; this does not apply where the content underwent human review or editorial control and a natural or legal person bears editorial responsibility for its publication (paragraph 4). Under paragraph 5 the information must be provided clearly and distinguishably at the latest at the time of the first interaction or exposure. For systems generating synthetic content that were already on the market before 2 August 2026, Article 111(4) sets a transitional deadline of 2 December 2026 for complying with Article 50(2).